3 Reasons You Need a Web Strategy
Your website serves as a critical business asset. 97% of people will visit a website before they ever make contact with a business. This statistic underscores why developing a comprehensive web strategy matters.
1. Your Website Is the Front Door to Your Business
Just as you would make effort to welcome customers warmly in a physical location, your website deserves equal attention to presentation and user experience.
Key considerations include: initial messaging and content clarity, simple and intuitive navigation, consistent brand voice, discoverability of products/services, and accessible contact methods.
Craft deliberate experiences through content, blog posts, images, and video that reflect your desired brand personality—whether strong and confident, casual and friendly, or visually enticing.
2. Your Website Is Your Online Platform
While social media offers valuable marketing opportunities, don't treat it as an endpoint. Platforms like Facebook and Instagram prioritize keeping users within their ecosystems. Your web strategy should leverage social channels to intentionally drive visitors back to your owned property.
Benefits of directing traffic to your site include: building brand awareness, improving discoverability, and enhancing search engine rankings through engagement.
3. More Website Traffic Equals More Customers
This relationship requires strategic implementation through two approaches:
Conversions: Measuring valuable actions (form submissions, video views, page visits) via Google Analytics enables optimization of conversion rates and identification of high-performing areas.
SEO and Content Marketing: Search Engine Optimization helps target specific keywords, while compelling content encourages sharing. As people share and link to your material, search engines recognize relevance and visibility increases—creating a promotional cycle.
A strategy is not a magic formula—it is simply a plan of where you're going. Successful web strategies require intentionality, consistency, and willingness to adjust approaches as business needs evolve.
Ready to build your web strategy? Our Website & SEO Audit is a great place to start.
About the Author
Jon Horton is the founder of NewCulture. With 20+ years in technology and digital strategy, he helps businesses, nonprofits, and churches build their online presence and reach more people.
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