Take the guesswork out of marketing. SEO, digital marketing, and AI consulting for mission-driven businesses and nonprofits.
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What We Do
20+ years of building, ranking, and leading web & app platforms—put to work for your mission. From SEO, web strategy and development to content marketing and AI consulting, we can help augment your business or nonprofit.
SEO, Google Ads & Website Development (Digital Marketing)
Get found online and grow your traffic through search engine optimization and a cohesive web strategy.
Explore SEO & Web StrategyPaid search that converts—and management of free $10k/mo of ad spend for nonprofits.
Explore Google Ads & Ad GrantsModern sites built for SEO, conversion, and speed from day one.
Explore Website Design & DevelopmentFractional CMO & Fractional CTO Services
AI Consulting & Workflow Automation
You don't need another course. You need someone who's launched before to walk the next step with you. Practical coaching to take your idea from stuck to launched.
How We Work
Pick the level of help that fits where you are right now.
Level 1 · Do It Yourself
Self-paced guides ($27–$67) or fixed-price audits ($99–$999). Get clarity fast, execute on your own.
See Self-ServeLevel 2 · Coaching
You do the work. We bring the strategy, the playbook, and the accountability. Monthly engagement, scoped to your bandwidth.
Book a CallLevel 3 · Done For You
Long-term partnership. We own the work, the results, and the roadmap. Custom-scoped to your goals.
Get a ProposalWho We Help
We work with people at every stage — from first idea to established organization.
You have something built but traffic has stalled, your website is underperforming, or you're ready for the next level of growth.
For small business owners
You need to grow your online presence, reach more people, and build a digital strategy that actually works for your mission.
For nonprofits & ministries
You have a business idea, nonprofit vision, ministry calling, or creative project — and you need a practical plan to make it real.
Resources for entrepreneursWhat We Offer
Start with a self-paced guide or get hands-on help from our team. More resources are on the way.
A 6-week framework to validate your business idea, build a minimum viable launch, and get your first customer — without quitting your job or betting the farm. Originally launched as Turn Your Idea Into Action.
A 12-chapter beginner's guide to using AI in your small business — covering marketing, customer service, operations, starting a venture, and a 90-day habit plan. 14+ tools reviewed by use case, difficulty, and cost. Plug-and-play prompt templates. Originally launched as How to Use AI For Your Business.
A comprehensive audit of your website and digital presence with a clear, prioritized action plan for growth. Perfect for businesses and nonprofits who know they need to improve their online presence but aren't sure where to start.
NewCulture has offered me many tools to help jump start my new nonprofit into a community-building venture. So so thankful for these guys!
About the Founder
Jon Horton has spent 20+ years in technology and digital strategy, working with organizations like Red Hat, BibleProject, and NewSpring Church. He's helped businesses, nonprofits, and churches build their online presence, launch new initiatives, and reach more people.
NewCulture exists to help people turn calling into action — through practical guides, expert consulting, and a belief that your best work is still ahead of you. Based in Clayton, NC — offering SEO consulting in Raleigh and across the Triangle.
Learn More About UsWhat We Believe
The convictions behind every engagement, every guide, every line of code we ship.
Passionate people doing work they're naturally gifted at can change the world. When you're aligned with what you were made to do, work becomes worship and impact becomes inevitable.
Doing work with consistency leads to excellence — no matter what your budget is. The people we serve deserve our best, and excellence isn't perfection; it's the commitment to show up fully.
We do our best work when we work as a team out of our strengths. The entrepreneurial journey was never meant to be walked alone — community, mentorship, and collaboration make the hard days bearable and the good days better.
You're paying for SEO—with money, or with your own late nights—and you honestly can't tell if it's doing anything. You don't need a dashboard subscription or a monthly report you can't read. You need 20 minutes and two free tools. Here's the whole check.
You made the changes. You wrote the content. And Google… did nothing. Before you decide SEO doesn't work, here's the honest timeline—what happens in the first month, the first six, the first two years, and what actually makes it move faster.
Your website looks fine. It loads. It's not broken. And yet the phone isn't ringing, and you can't shake the feeling that something underneath isn't working. Here are seven signs that feeling is right—and what to do about it.
Whether you're launching something new or growing what you've built, we're here to help. Start with a guide, book a consultation, or just explore.
